What Do You Need to Know Building Web3 Community?

As you prepare to venture into Web3 community management, it is vital to lay a strong foundation for your community beforehand. The success of your Web3 community building efforts hinges on thorough preparation and a clear understanding of your goals and the type of community you aim to foster. Here are some crucial aspects to consider before embarking on this journey.

What's Your Web3 Community Type?

A critical first step is to gain a deep understanding of your community members and the type of community that aligns with your product and current user base. Web3 communities come in various forms, each with its own unique requirements. For instance, establishing a DAO community necessitates creating infrastructure that empowers users to participate in decision-making processes. On the other hand, if your project deals with sensitive information such as wallet addresses, a robust ticketing system may be essential for managing inquiries and support requests effectively.

Main Types of Web3 Communities in 2024

Web3 communities come in many forms, each serving a specific purpose and audience within the decentralized ecosystem. These communities focus on collaboration, innovation, and the shared development of blockchain-based technologies. Whether they are creating dApps, managing DeFi systems, or building educational platforms, each type of Web3 community fosters unique contributions and interactions. Below are some of the main types of Web3 communities and their key characteristics:

• DAOs: DAOs are communities in Web3 structured around decentralized decision-making and governance. CMs need to focus on setting up governance structures, voting mechanisms, and platforms that enable meaningful participation. Infrastructure for DAO communities should prioritize secure and efficient voting systems, transparent proposal management, and mechanisms for distributing governance tokens. Activities often include regular town hall meetings, governance proposal discussions, and continuous education on the governance process.
• Metaverse: Metaverse communities focus on creating immersive virtual experiences and economies. These Web3 communities often revolve around the concept of virtual land ownership, digital asset creation, and decentralized governance within virtual worlds. CMs in metaverse communities need to prioritize the creation and management of virtual spaces, user-generated content policies, and digital asset management. 
• Technical Projects: Communities centered around developing and improving technical solutions such as blockchain protocols, decentralized applications (dApps), and interoperability frameworks. These communities require a strong emphasis on technical expertise and collaboration to drive innovation. Activities in such Web3 communities often involve hackathons, developer workshops, and engaging technical discussions to address challenges and share best practices.
• Educational Projects: Communities dedicated to learning and knowledge sharing, including educational content, tutorials, and mentorship. These communities in Web3 strive to empower individuals with the skills and knowledge needed to thrive in the web3 space.  Web3 community managers within educational projects are responsible for curating and disseminating educational content, facilitating mentorship programs, and providing resources for skill development. 
• DeFi Projects: Communities involved in creating, managing, and utilizing decentralized financial tools and systems. DeFi communities often revolve around concepts like lending, decentralized exchanges, and yield farming, requiring robust governance and risk management structures.

What's Your Plan & Goal?

It is essential to clearly define the purpose and goals of your Web3 community to steer it in the right direction and measure its success effectively.

• Purpose: Define the community's mission and objectives, outlining how it aligns with your overall business objectives. Whether it's fostering collaboration, providing support, or driving innovation, a clear purpose will guide all community activities and ensure that they contribute meaningfully to your organization's vision.
• Goals: Establish measurable goals for community engagement, growth, and content quality. This could involve increasing active users, fostering meaningful discussions, and driving contributions. Clearly defined goals will help you track the effectiveness of your community initiatives and make informed decisions to enhance its impact.

The success of your Web3 community building efforts depends on diligent preparation, a keen understanding of your community's needs, and a clear delineation of its purpose and goals. By taking these essential preparatory steps, you can lay the groundwork for a thriving Web3 community that aligns with your business objectives and resonates with your target audience.

Who is a Web3 Community Manager?

While crafting your plan for launching a successful Web3 community, it's crucial to recognize that the role of a community manager (CM) is inherently cross-functional, impacting various teams within your organization. As you delineate your audience and community platform, understanding the collaborative nature of the CM role is vital. Here's an in-depth look at the diverse responsibilities of a community manager and the interface with other key teams within your organization.

Marketing

Distinguishing the roles of community managers and the marketing team is essential, although there may be overlapping responsibilities at times. While the marketing team primarily focuses on creating the brand identity and promotional campaigns, the CM plays a pivotal role in connecting directly with the audience. They provide valuable insights to the marketing team, offering feedback on campaign performance, user responses, and overall community engagement analytics.

Development

Web3 community manager may not possess specialized expertise in development, but a solid understanding of the product and underlying technologies is essential. This knowledge equips CMs to provide valuable support to users, especially in addressing product-related challenges. Additionally, while the CM can offer initial assistance, it's essential to have dedicated developers available to address complex issues and unexpected technical glitches. Identifying key technical resources within the development team who can support the CM is vital from the outset.

Product Team

Although community managers are not involved in product design, their direct engagement with the community yields valuable insights that should inform product development. Their daily interaction with users enables them to identify community needs and pain points, which can then be translated into potential product features, ensuring the alignment of the product with user requirements and preferences.

Customer Support 

While in some organizations, CM and customer support (CS) roles may be combined, particularly for user-friendly products, distinctions between the roles are important, especially for complex technologies and experienced user bases. CMs oversee broader responsibilities, including community engagement, moderation, and event hosting, while CS focuses on issue resolution. It's crucial to ensure that if your community entails sophisticated technology or targets experienced developers, distinct individuals are responsible for customer support, well-versed in the product's intricacies.