Web3 Community Management: Tips from Peeranha

Web3 community is a driving force of any crypto project. They include individuals who are interested in NFT, DeFi, dApps, gaming, and similar topics. Usually, they consist of thousands of people, therefore they need to be properly managed. In this article, we will explore all the ways you can run your server/channel/group and break down the common mistakes. Let’s begin!

Why Simplified Community Management Wins?

Managing a community in Web3 can be complex as the crypto projects usually bring thousands of people together. All of them are with their ideas, opinions, and questions. This makes running a community a challenge. Therefore, simplification is key. Instead of spreading your attention to a million different tasks, categorize them. Establish up to 5 subchannels and limit the number of events up to 1-2 a month. Group similar topics together. Delegate some of the tasks like answering questions or verification to bots. All of this helps to manage the community in the most efficient way possible.

Less is More: Managing Fewer Channels

If you could remember only one thing from this article, let it be this: less is more. You really should not overcomplicate things when it comes to Web3 community management.  It all comes down to quality over quantity.

Structure information to a couple of devoted channels. As an example, you can use this template for your Discord server:

• A category with welcoming information. It should include rules, verification, roles, useful links, announcements, updates, and similar data.
• A category for support. This can be divided into tutorials, scam reports, feedback, and so on.
• A category for interactions. Under this category, you can set up general chats with all the members as well as chats on specific topics. It depends on the community you are trying to build.

Focus on Small, Meaningful Events

Events in Web3 communities are organized gatherings that aim to engage members, share knowledge, or simply celebrate milestones. They are crucial for driving project growth. As tempting as the idea of organizing something all the time may be, in reality, it is not quite optimal. We recommend focusing on small but meaningful events. These can be AMAs, occasional airdrops, or workshops. If your community has lots of developers on the platform, consider mini hackathons as an option. Having one or two organized activities a month is more than enough, especially for a growing project.

Best Practices for Effective Community Management

Managing a thriving online community is not an easy task. It requires a balance of fostering meaningful interactions, ensuring an inclusive environment, actively listening to members’ feedback, promptly addressing issues, and providing valuable content on a regular basis. By adhering to these key principles, you can ensure sustained growth and engagement of your Web3 project’s community:

Prioritize Engagement Over Size

The quality of interaction within Web3 communities is far more important than the number of users. Deep engagement with fewer active, passionate members is often more beneficial than a larger, disintegrated group. We recommend you encourage discussions, host events (AMAs or workshops), and ask for input to spark genuine conversations. It is also a good idea to reward the most active individuals with shout-outs, tokens, or special roles. All this fosters ongoing participation and ensures your success!

Simplify Campaigns and Focus on Key Tasks

A community manager Web3 often juggles a variety of activities, including events organization, social media campaigns, content creation, member support, and so on. With so many tasks to complete, simplicity is the key. 

Firstly, focus on a few goals. Instead of trying to do everything at once, prioritize those with the biggest impact. Secondly, delegate. Not all projects have designated management teams and that’s okay. Use automation tools like Discord or Telegram bots for moderation, verification, and support in the chat. Lastly, track the results to find areas of improvement. This is essential for future initiatives as well.

Be Transparent and Communicative

Transparency is critical in building trust and maintaining a healthy community in Web3. Provide consistent updates on the project, new developments, and upcoming changes. When making significant decisions, explain the reasoning behind it to help members see the value. Make sure to communicate with the members on different platforms and spread information across key channels (emails, forums, Discord, Telegram, and socials).

Listen and Adapt to Community Feedback

To improve your management techniques, always listen to what your community has to say. Use surveys and set up a dedicated feedback tab on your server. Once you’ve gathered concerns and ideas for improvement, address them publicly and explain how and why they will or won’t be incorporated. Even if changes aren’t made, acknowledging member concerns makes a difference. It is also important to be flexible and adaptable. As the Web3 project grows, communities also change their preferences and needs. Make sure to align your management strategies with users’ expectations.

Top Mistakes in Web3 Community Management

There are many factors that can cause you to lose the level of engagement you were aiming for. Here is the list of top mistakes you should not make when managing your Web3 community platforms:

• Focusing on size over quality interactions. Community size can appear impressive, but inactive members add little value to the project in the long run. It reduces overall engagement and enthusiasm in the group as well.
• Overpromising and under-delivering. Unmet expectations can destroy credibility and trust within the community. If members invest time or money based on promises that aren’t fulfilled, they are likely to leave or turn against the project, which is not helpful at all.
• Ignoring feedback. Users play the most crucial role in any decentralized project. Feedback is the basis of its growth and improvement. Ignoring it can result in a loss of trust, missed opportunities, decreased engagement, and a negative reputation. 
• Poor moderation and spam control. Unmoderated platforms are prone to becoming chaotic, with spam, scams, and misinformation creating a negative experience. This mess drives users away.
• Managing too many channels at the same time. Unstructured and unorganized space makes it confusing for both members and managers. Dispersing attention on too many channels reduces quality and leads to user dissatisfaction.

Conclusion

In conclusion, the best Web3 community management practices are those that are focused on simplicity. Although new members are always welcome, prioritize engagement over size. Foster healthy relationships with users by being transparent and listening to their opinions. Don’t try to jump over the roof by hosting a myriad of events, especially if your Web3 project is just starting to grow. Be patient and consistent. Remember that a strong and engaged community doesn’t happen overnight. 

Good luck! See you in the list of best Web3 communities sometime later, yeah?