What is the impact of Blockchain on marketing and digital advertising?
- blockchain Blockchain
The arrival of blockchain technology offers tremendous potential to mitigate any consumer concern about transparency, by allowing them to see how advertisers use their information.
The blockchain can make data driven marketing more transparent by validating and analyzing the journey of each consumer through a verified advertising delivery, confirming that a real person saw the ad according to the specific terms of a contract media. Sellers can control how their assets are displayed by monitoring exactly where their ads are placed.
Based on what the Blockchain offers to advertising, what do you think is its impact?